The story

Tier 3 Utilities Include: AR in App + MetaLook
“At IoDF, every project we do is rooted in accessibility. With this year's activation on the red carpet, we wanted to ensure that users from all over the world could access this historic fashion moment, even in their own homes.” says co-founder and creative director Cattytay “And this aspect of democratization is one of the most fascinating and disruptive sides of technology.” -Vogue Italia: An Exclusive Digital Red Carpet At The 2022 Fashion Awards

Worn by celebrities such as Black Peppa, Christine Quinn, Raye, Jodie Turner-Smith, Alva Claire, and Paloma Elsesser