The only NFT marketplace dedicated to digital fashion wearables. Create, buy, sell, auction, and WEAR NFTs thanks to DRESSX's unique utilities of augmented reality and editorial photo dressing, exclusively for NFT owners.
DRESSX is a metacloset of digital-only clothes, NFT fashion items and AR looks. Understanding the scale of the negative environmental footprint produced by the fashion industry, DRESSX was created by Daria Shapovalova and Natalia Modenova in July 2020 as the first ever platform for digital garments that generate zero waste, carbon footprints, and chemicals during their production.
Working with traditional and 3D fashion designers, DRESSX provides a sustainable yet fun alternative to traditional fashion, enabling digital garments to be worn on photos and videos across various digital platforms as a substitute for physical clothes used for content creation. In order to democratize fashion for the final consumer, DRESSX gives every client an opportunity to digitally dress in the clothing they have always wanted to wear - and get instant verification from their followers on social media and beyond. Since its launch, DRESSX has become the biggest platform for digital fashion, with over 170 designers on board and thousands of items digitized and available for purchase on the website. In August 2021, DRESSX launched its first app on the App Store, where the content creation with new outfits became even easier: digital looks can be applied in Augmented Reality (AR) on the real-time videos and photos.
DRESSX collaborated with a number of fashion companies, including Bershka, American Eagle, H&M, providing the technology for digital fashion dressing to Farfetch, featuring collections from Burberry, Balenciaga, Off-White, Dolce & Gabbana, Khaite, Palm Angels and more. DRESSX’s signature AR digital hat was worn over 1 mln time on the app and social media platforms. DRESSX digital fashion was featured in Vogue Business, WWD, HighSnobiety, Forbes, Financial Times and more high-profile media, with the covers for L’Officiel Vietnam, L’Officiel Ukraine and Glamour Hungary print issues.
After multiple successful NFT drops on public marketplaces, in March 2022 DRESSX opened its own NFT marketplace nft.dressx.com, starting with a fundraiser drop FASHION FOR PEACE.
At DRESSX, we are absolutely sure that the future of fashion is digital.